Clarify the audience, message and practical constraint
Aman Shah← Independent projects2024–25 / Consumer social design
UrbanGabru Social
Fast-moving product and lifestyle content designed for a bold men’s grooming brand.
Created atIndependent Practice ↗
Year2024–25
ClientUrbanGabru
ScopeSocial media · Product creatives · Content adaptation
DisciplineCampaign · Consumer social design
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
Every post needed a sharp product hook while staying inside a recognisable, masculine brand world.
What I owned
My role in solving it.
I designed social content and adapted product stories for campaign needs.
01Social media
02Product creatives
03Content adaptation
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Build a visual idea strong enough to work across formats
Test hierarchy and composition in real-use conditions
Refine the system through feedback and production detail
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Social media
02Product creatives
03Content adaptation
05 / The result
What the solution achieved
A clearer, more consistent body of work that solved the communication need and remained practical to deliver at scale.
Next project · IndependentJaslok Hospital Social→