Clarify the audience, message and practical constraint
Aman Shah← Independent projects2024–25 / Healthcare communication
Jaslok Hospital Social
Healthcare communication designed to make specialist information feel trustworthy, human and easy to scan.
Created atIndependent Practice ↗
Year2024–25
ClientJaslok Hospital
ScopeSocial media · Awareness content · Information design
DisciplineCampaign · Healthcare communication
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
Medical content required sensitivity, hierarchy and accuracy without feeling cold or overly clinical.
What I owned
My role in solving it.
I shaped content-led layouts for awareness and hospital communication.
01Social media
02Awareness content
03Information design
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Build a visual idea strong enough to work across formats
Test hierarchy and composition in real-use conditions
Refine the system through feedback and production detail
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Social media
02Awareness content
03Information design
05 / The result
What the solution achieved
A clearer, more consistent body of work that solved the communication need and remained practical to deliver at scale.
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