Clarify the audience, message and practical constraint
Aman Shah← Birla Opus projects2026 / Promotional typography
Scan Bonus Toolkit
A high-impact family of scan, welcome and non-cashable bonus graphics built for fast campaign reuse.
Created atAditya Birla Opus ↗
12Birla Opus PaintsYear2026
ClientBirla Opus Paints
ScopeBonus stickers · Hindi typography · Transparent assets
DisciplineCampaign · Promotional typography
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
The offer had to feel celebratory and premium while remaining readable in Hindi at small WhatsApp sizes.
What I owned
My role in solving it.
I developed the dimensional typography, reward hierarchy and reusable transparent artwork for multiple bonus messages.
01Bonus stickers
02Hindi typography
03Transparent assets
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Build a visual idea strong enough to work across formats
Test hierarchy and composition in real-use conditions
Refine the system through feedback and production detail
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Bonus stickers
02Hindi typography
03Transparent assets
05 / The result
What the solution achieved
A clearer, more consistent body of work that solved the communication need and remained practical to deliver at scale.
06 / EvidenceSee the system
See the system
in use.
Selected outputs show how the solution moved from design logic into practical, production-ready communication.
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