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← Birla Opus projects2026 / Integrated rollout

Multi-format Launch Kit

One campaign idea recomposed for mobile, print and launch-video communication instead of simply resized.

Created atAditya Birla Opus ↗
13Birla Opus Paints
Year2026
ClientBirla Opus Paints
ScopeWhatsApp · A3 poster · A5 brochure · Video frames
DisciplineCampaign · Integrated rollout
01 / The problem

Problem-solving case study

What needed to change

Design was not the starting point.
The problem was.

Critical information had to survive very different aspect ratios, reading distances and production requirements.

02 / Responsibility
What I owned

My role in solving it.

I handled the adaptation logic, production detail and release-ready artwork across the complete format family.

01WhatsApp
02A3 poster
03A5 brochure
04Video frames
03 / Key decisions

The thinking behind
the solution.

Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.

01Diagnose

Clarify the audience, message and practical constraint

02Define

Build a visual idea strong enough to work across formats

03Design

Test hierarchy and composition in real-use conditions

04Deliver

Refine the system through feedback and production detail

04 / The solution

Built as a system,
not a one-off.

The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.

01WhatsApp
02A3 poster
03A5 brochure
04Video frames
05 / The result

What the solution achieved

A clearer, more consistent body of work that solved the communication need and remained practical to deliver at scale.
06 / Evidence

See the system
in use.

Selected outputs show how the solution moved from design logic into practical, production-ready communication.

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