Clarify the audience, message and practical constraint
Aman Shah← Birla Opus projects2026 / Retail reward communication
Calista Neo Rewards
A compact reward story built around assured earbuds and a 32-inch LED TV mega gift for Calista Neo Masterpiece.
Created atAditya Birla Opus ↗
14Birla Opus PaintsYear2026
ClientBirla Opus Paints
ScopeMasterpiece sticker · Assured gift · Mega reward
DisciplineCampaign · Retail reward communication
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
Two reward levels and product context had to be understood instantly inside a small promotional unit.
What I owned
My role in solving it.
I created the reward hierarchy and final sticker-ready composition for dealer and contractor communication.
01Masterpiece sticker
02Assured gift
03Mega reward
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Build a visual idea strong enough to work across formats
Test hierarchy and composition in real-use conditions
Refine the system through feedback and production detail
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Masterpiece sticker
02Assured gift
03Mega reward
05 / The result
What the solution achieved
A clearer, more consistent body of work that solved the communication need and remained practical to deliver at scale.
06 / EvidenceSee the system
See the system
in use.
Selected outputs show how the solution moved from design logic into practical, production-ready communication.
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