Clarify the audience, message and practical constraint
Aman Shah← Birla Opus projects2026 / Regional campaign system
Regional Product Benefits
A region-by-region product-benefit campaign balancing brand energy, dense comparison data and contractor relevance.
Created atAditya Birla Opus ↗
10Birla Opus PaintsYear2026
ClientBirla Opus Paints
ScopeProduct storytelling · Regional variants · Comparison design
DisciplineCampaign · Regional campaign system
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
Changing products, benefits and markets had to fit one repeatable system without making every region feel copied.
What I owned
My role in solving it.
I developed and adapted product-benefit compositions for West Bengal, Delhi, North East and additional regional markets.
01Product storytelling
02Regional variants
03Comparison design
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Build a visual idea strong enough to work across formats
Test hierarchy and composition in real-use conditions
Refine the system through feedback and production detail
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Product storytelling
02Regional variants
03Comparison design
05 / The result
What the solution achieved
A clearer, more consistent body of work that solved the communication need and remained practical to deliver at scale.
06 / EvidenceSee the system
See the system
in use.
Selected outputs show how the solution moved from design logic into practical, production-ready communication.
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