Clarify the audience, message and practical constraint
Aman Shah← Birla Opus projects2026 / Product reward campaign
Allwood Powerplay
A summer reward campaign turning litre targets, DBT benefits and premium prizes into fast, visual communication.
Created atAditya Birla Opus ↗
11Birla Opus PaintsYear2026
ClientBirla Opus Paints
ScopeScheme creative · Reward hierarchy · Regional adaptation
DisciplineCampaign · Product reward campaign
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
The financial breakdown and reward prize needed equal visibility without creating a spreadsheet-like advertisement.
What I owned
My role in solving it.
I designed the scheme communication and its volume-based regional variants for contractor audiences.
01Scheme creative
02Reward hierarchy
03Regional adaptation
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Build a visual idea strong enough to work across formats
Test hierarchy and composition in real-use conditions
Refine the system through feedback and production detail
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Scheme creative
02Reward hierarchy
03Regional adaptation
05 / The result
What the solution achieved
A clearer, more consistent body of work that solved the communication need and remained practical to deliver at scale.
06 / EvidenceSee the system
See the system
in use.
Selected outputs show how the solution moved from design logic into practical, production-ready communication.
Next project · Birla OpusScan Bonus Toolkit→