Clarify the audience, message and practical constraint
Aman Shah← nHance projects2026 / Service campaign
Talent Sourcing Series
A square-format campaign system presenting eight talent-sourcing services with one recognisable visual rhythm.
Created atIMS nHance ↗
Year2026
ClientIMS nHance
ScopeSocial series · Service icons · Content system
DisciplineCampaign · Service campaign
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
Distinct services had to be understood quickly while every post still felt like part of one connected suite.
What I owned
My role in solving it.
I created the content hierarchy, icon direction and modular compositions for the complete service series.
01Social series
02Service icons
03Content system
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Build a visual idea strong enough to work across formats
Test hierarchy and composition in real-use conditions
Refine the system through feedback and production detail
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Social series
02Service icons
03Content system
05 / The result
What the solution achieved
A clearer, more consistent body of work that solved the communication need and remained practical to deliver at scale.
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