Clarify the audience, message and practical constraint
Aman Shah← nHance projects2026 / Business communication
Sales Story Suite
A modular family of case studies, decks and brochures that makes complex services easier to understand and easier to sell.
Created atIMS nHance ↗
Year2026
ClientIMS nHance
Scope22 case studies · Capability deck · Proposal · Brochure
DisciplineEditorial · Business communication
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
Dense business content had to become scannable without losing proof, detail or credibility across several document types.
What I owned
My role in solving it.
I led the redesign direction across 22 case studies, ten capability-deck pages, eight proposal pages and the nHance brochure.
0122 case studies
02Capability deck
03Proposal
04Brochure
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Build a visual idea strong enough to work across formats
Test hierarchy and composition in real-use conditions
Refine the system through feedback and production detail
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
0122 case studies
02Capability deck
03Proposal
04Brochure
05 / The result
What the solution achieved
A clearer, more consistent body of work that solved the communication need and remained practical to deliver at scale.
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