Create a recognisable product-family architecture
Aman Shah← Makino projects2018–19 / FMCG brand & packaging
Makino Product World
A growing snack portfolio organised into one energetic product world across packaging, e-commerce, launches and retail communication.
Created atRecorn Foods / Makino ↗
01Makino / Recorn FoodsYear2018–19
ClientMakino / Recorn Foods
ScopePackaging · Product communication · E-commerce · Vendor coordination
DisciplineBrand · FMCG brand & packaging
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
A wide range of flavours and formats needed to feel like one modern brand while keeping each product easy to identify at shelf and online.
What I owned
My role in solving it.
As Graphic Designer and Product Manager, I worked across packaging, promotional design, social communication and production coordination.
01Packaging
02Product communication
03E-commerce
04Vendor coordination
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Use flavour coding without fragmenting the brand
Build adaptable product line-ups for commerce and campaigns
Coordinate artwork for reliable production
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Packaging systems
02Product range visuals
03E-commerce banners
04Launch communication
05 / The result
What the solution achieved
A more coherent, scalable visual system for presenting Makino’s expanding snack range across physical and digital touchpoints.
06 / EvidenceSee the system
See the system
in use.
Selected outputs show how the solution moved from design logic into practical, production-ready communication.
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