Anchor the system in one cinematic New York world
Aman Shah← nHance projects2026 / IMS nHance event campaign
DMWF New York Campaign
A connected event world spanning booth graphics, platform covers, social templates and print communication for New York.
Created atIMS nHance ↗
03IMS nHance × DMWFYear2026
ClientIMS nHance × DMWF
ScopeArt direction · Booth graphics · Social campaign · Brochure
DisciplineCampaign · IMS nHance event campaign
01 / The problem
Problem-solving case study
What needed to changeDesign was not the starting point.
Design was not the starting point.
The problem was.
The event identity had to stay recognisable from a phone screen to a large-format booth while carrying speaker, venue and meeting information without visual clutter.
What I owned
My role in solving it.
I developed the visual direction, created the social and banner system, designed print collateral and kept the rollout coherent across every event touchpoint.
01Art direction
02Booth graphics
03Social campaign
04Brochure
03 / Key decisionsThe thinking behind
The thinking behind
the solution.
Each step answered a specific communication or production constraint. The goal was a system that could keep working beyond one polished frame.
Build hierarchy for distance and close reading
Create crop-safe layouts for every platform
Connect the pre-event, live and follow-up phases
04 / The solutionBuilt as a system,
Built as a system,
not a one-off.
The final outputs were connected by one design logic, so the idea could stay clear while moving across formats, audiences and production needs.
01Booth system
02Facebook, LinkedIn & YouTube covers
03Event social templates
04Four-page brochure
05 / The result
What the solution achieved
One recognisable campaign language carried nHance from digital discovery to the physical event floor.
06 / Evidence
How the solution worked across the complete DMWF campaign ecosystem
The system in useOne solution.
One solution.
Applied everywhere.
These outputs show how the same hierarchy, New York visual world and event message stayed connected from the first announcement to the booth, brochure and follow-up communication.
Four-page event brochure
Complete A4 brochure shown in reading order. Select any page to view it at full size.
02 / Motion
Heading to New York
A 30-second vertical announcement reel that carries the event identity into a fast, mobile-first story.
Press play — original audio is enabled.Spend ten valuable minutes at the booth
A six-slide value story moving from the invitation into a live stack review, delivery model and costed plan.
Why agencies choose offshore teams
A problem-and-solution carousel turning delivery pressure into clear, service-led reasons to start a booth conversation.
People, stage and countdown
Standalone event posts introducing the team, spotlighting the speaker and closing the pre-event campaign.
Five reasons to walk to Booth 120
A complete seven-slide carousel built around practical reasons to visit, ending with a direct meeting prompt.
Next project · nHancenHance Brand System→